Xà Cừ Rắn Giỏi
Personal/Collaborated Project
Year: 2025
Category: Art Direction, Product Design, Illustration, Type Design, Motion Graphics
Art Direction, Illustration and Motion: Quang Nguyễn
Packaging Design and Production: Nam Nguyễn (Noted Studio)
Product and Showcase Photography: Sang Nguyễn (Chộp Production)
Model: Quỳnh Hương

Xà Cừ Rắn Giỏi (loosely translated as “the resilience of the mahogany tree and snake”) is a self-initiated gift project for Tết (Vietnamese Lunar New Year) 2025 by me and my friend Nam Nguyễn (who happened to debut his production studio at the same period of time).
Quang Nguyễn
Communication Designer
is a Vietnamese design practitioner/illustrator currently based in Naarm (Melbourne), and an ongoing Master’s student of Communication Design at RMIT University.
Previously held a Bachelor of Communication (Advertising) degree and throughout years of accumulated independent design learning and practice, Quang is currently focused on brand illustration, brand identity, and communication design, with some of past high-profile clients including Sovico Group, RMIT, and UNESCO. He also frequently collaborates with Hands Collective, an award-winning brand consultancy based in Hanoi, and produces works recognised and featured by Behance, Dieline, and Pentawards.
[GMT+7]
Hanoi, Vietnam
[GMT+4]
Naarm, Australia