Eggyolk Coffee
Client: Eggyolk Coffee
Agency: Hands Collective
Year: 2023
Category: Brand Identity, Art Direction, Illustration
Creative Director: Two Nguyễn
Strategy Director: Thịnh Nguyễn
Strategy: Hạnh Nguyễn, Linh Phạm
Design: Giang Nguyễn, Hiếu Phạm, Phương Vân, Vũ Nguyễn, Trang Trần
Web Design/Development: Linh Phạm
Illustration: Quang Nguyễn, Hiếu Phạm
Production: Nam Nguyễn (Noted Studio)
Animation Support: Châu Lê
Concept and Product Photography: Oni Production
Lifestyle Photography: Cầm Lại
Stylist: Hà Nguyễn
In 2023, my friends at Hands Collective Vietnam invited me to collaborate on their ongoing project of expanding the brand assets of Eggyolk Coffee, one of their longtime clients. Some of my tasks included co-art direction for the new illustration system, and designing new packaging for their instant coffee product line, as well as limited merchandises.
The overall branding direction gives off a sense of positivity and vibrant, limitless energy, and appropriately represents the uplifting nature of Eggyolk’s beverage and its brand message.
Quang Nguyễn
Communication Designer
is a Vietnamese design practitioner/illustrator currently based in Naarm (Melbourne), and an ongoing Master’s student of Communication Design at RMIT University.
Previously held a Bachelor of Communication (Advertising) degree and throughout years of accumulated independent design learning and practice, Quang is currently focused on brand illustration, brand identity, and communication design, with some of past high-profile clients including Sovico Group, RMIT, and UNESCO. He also frequently collaborates with Hands Collective, an award-winning brand consultancy based in Hanoi, and produces works recognised and featured by Behance, Dieline, and Pentawards.
[GMT+7]
Hanoi, Vietnam
[GMT+4]
Naarm, Australia